AI Insights · Timothy · July 2025
Top Health and Fitness Apps on iOS in Bulgaria: Q2 2025
Explore the performance trends of leading health and fitness apps on iOS in Bulgaria during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the top health and fitness applications on iOS in Bulgaria showcased varied performance trends in terms of revenue, downloads, and active users.
MyFitnessPal: Calorie Counter experienced fluctuations in weekly revenue, which started at approximately $2.5K and peaked at $2.8K by the end of June. Its download numbers showed a declining trend from 870 to 576 weekly downloads, while active users decreased from 15.1K to 9.8K.
Strava: Run, Bike, Walk saw a steady increase in revenue, reaching around $2K by the end of the quarter. Downloads rose from 328 to 894, and active users increased from 5.6K to 6.7K, indicating growing engagement.
Flo Cycle & Period Tracker had stable download numbers, with a slight increase from 324 to 322. Revenue saw an upward trend, peaking at $1.3K mid-June. However, active users declined from 7.2K to 4.9K over the quarter.
BetterMe: Health Coaching maintained consistent revenue, with figures hovering around $800 to $1K. Downloads fluctuated, starting at 456 and ending at 278, while active users decreased from 804 to 533.
Cal AI - Calorie Tracker showed growth in all metrics. Revenue increased to approximately $1.3K by late June. Downloads grew from 364 to 883, and active users saw a consistent rise from 1.1K to 2.2K.
These insights are drawn from Sensor Tower's data, providing a comprehensive view of app performance in Bulgaria. For more detailed analytics, visit Sensor Tower's platform.
